RETAIL

PepsiCo Americas Beverages Taco Bell/MLB Promotion

 

Challenge

Increase Average Cheque at Taco Bell in Latin America vs. Same Period Year Ago

 

Increase Pepsi fountain beverage volume at Taco Bell in Latin America vs. Same Period Year Ago

 

Create a consumer promotional overlay as well as crew incentive that would have significant relevance within the Latin American marketplace

 

Solution

Activated Pepsi’s Major League Baseball partnership – the #1 spectator sports property in Latin America – to achieve relevance with the consumer

 

Created an upselling bundle including a 32 oz Pepsi beverage linked to a sweepstakes overlay for a chance to win a trip to the World Series

 

Program was supported within In-store POP as well as a social media campaign

 

Results

Realized double digit upsell incidence during the promotional period

 

Realized a 6 percent increase in upsell sales with the promotional upsell bundle at an increased $1.49 promotional price point vs. a comparative base period including the “everyday” $.99 Upsell Bundle

 

 

CARNYX COMMUNICATIONS INC.

7577 Keele Street Suite 101

Vaughan ON Canada  L4K 4X3

T: 416 620 0046

 

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info@carnyx.ca

 

CARNYX COMMUNICATIONS INC. 2016